The ATLAS (Alliance for Technology, Learning and Society) Institute is a radically interdisciplinary research and teaching institute at the University of Colorado, Boulder. They came to me with the goal of explaining and promoting all that they have to offer in an innovative way.
I created animated explainer videos for prospective students, animated promos and an animated event calendar to be displayed in the ATLAS building lobby, designed print-based graphic design work to appeal to prospective students and investors, and designed a t-shirt for the ATLAS community.
College students trying to decide on a major often comb through numerous lengthy websites to try to get an idea of what different academic programs are all about. Being a creative discipline, ATLAS wanted an alternative way to provide a program overview. At the time, ATLAS was launching a major and making curriculum changes to its existing minor and certificate programs. This kinetic typography explanimation (i.e. animated text) kick starts a prospective student’s journey through the TAM program and clarifies the differences between programs.
The ATLAS program’s building is conveniently located in the center of CU’s campus and the coffee shop in the lobby attracts students of all disciplines. This (soundless) animation was designed to be projected onto a large wall in the ATLAS building lobby to inform potential students of the various programs ATLAS offers. After all, a minor or certificate in Technology, Arts & Media is a great addition to any major (I may be slightly biased here).
ATLAS offers graduate programs? Who knew! In fact, at the time this was created, ATLAS had just launched a new master's degree program in Creative Technology & Design. This (soundless) animation was designed to be projected onto a large wall in the ATLAS building lobby to inform students that their time at ATLAS didn’t have to end at graduation.