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Tutorial

How to Animate a Logo Using the Principles of Animation in After Effects

Follow along as I re-create a logo animation, step-by-step.

In this video:

0:22 - File Organization

1:00 - Create Logo

1:40 - Convert Text to Shapes

2:11 - Move Anchor Point

2:30 - Animate Position Property with Follow Through

4:42 - Animate Scale Property with Follow Through

8:12 - Learn More About the Principles of Animation

8:50 - Animate Path Property to Create Smears - L

11:37 - Animate Path Property to Create Smears - O

14:25 - Trim and Stagger Letters

15:40 - Animate Out with Anticipation

18:34 - Add Accents

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If you’ve ever felt that your animations weren’t quite stacking up to the level you were hoping, there’s a good chance that the missing secret sauce is the principles of animation. These principles are essential to creating engaging, lifelike animations and can be applied to all types of projects.

Learn more about the principles of animation in my class, Bring a Logo to Life: Principles of Animation for Motion Designers.

In the class, you’ll learn how to use the principle of staging to establish rhythm, how to add anticipation to capture the viewer's attention, how to incorporate follow-through and overlapping action to create more realistic movements, and much more.

Bring a Logo to Life

Bring a Logo to Life

Principles of Animation for Motion Designers

Check out the class
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